The perspective, capabilities, and experience to lead your go-to-market strategies

B2B sales are at a tipping point — buyers are now using ten or more channels to interact with suppliers. They want personalized, digital, self-serve, and human-led engagements. And they won't hesitate to look elsewhere if their expectations aren't met.

Today’s B2B marketplace has evolved dramatically from when I began my career. From my perspective, I believe my role has changed — to help B2B selling organizations become more customer-centric by meeting their new expectations.

As a seasoned business leader with over 20 years of diverse commercial experience in the medical technology and pharmaceutical market sectors, I can help create and implement commercial processes and strategies, so your selling organization will be equipped to pivot, adapt, and tackle today’s B2B challenges.

I bring a broad set of competencies bridging diverse commercial functions

With over two decades of commercial experience within global healthcare companies like Abbott, Cepheid, and QuidelOrtho, I have cultivated a unique blend of expertise in sales, marketing, operations, and general management.

Drawing on my background, I understand the stakeholders and processes rooted in traditional B2B organizations — enabling me to effectively drive and support change.

I shape and execute strategy, engage and energize the organization, and ensure it’s on the path to putting customers first. From building and leading sales and marketing teams to operationalizing commercial plans from strategy to execution.

I am ready to bring fresh ideas that align with your organizational strategy and work collaboratively to innovate and help grow your business.

The leadership skill set to shepherd your selling organization towards profitable growth

    • Understand your customers’ core needs and priorities

    • Ensure cross-team buy-in by strategizing together and aligning on shared goals and metrics

    • Align the organization against target markets and growth sources

    • Adopt omnichannel strategies to expand buyer touch points

    • Align the sales process across the buyer journey

    • Define clear roles and responsibilities

    • Coordinate cross-functional collaboration to optimize the buyer experience

    • Empower sellers with diverse, personalized resources to engage buyers wherever they are

    • Coordinate sales-led account-based strategies

    • Optimize seller effectiveness through training, coaching, and eliminating demands unrelated to driving revenue

    • Deploy process frameworks to best define, align, and execute strategy

    • Shape customer value and differentiation from ideation through commercialization and end-of-life

    • Cascade market insight and market evolution to keep pace with evolving customer needs

    • Cultivate a growth mindset work culture to foster an environment of continuous improvement and resilience

    • Leverage the value of diverse opinions and perspectives; actively include these views in decision-making